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The new way of retail relationship

FUSION FLOW

FUSION is a Scandinavian high-performance brand specializing in Running, Cycling, Training, Triathlon, and Recharge categories.

 

With our experience, we believe we can support your success in the retail market.

 

With our model, you’re no longer dependent on large pre-orders, risks, and long delivery times.

 

Because your success is our business.

Scalability

The power to scale

For a start, just bring 4-6 products in play. 4 seasonal tights and complementary tops to have a great start. Then you can expand the range, when you see the success come.

 

  • Good economy and earnings for you
  • Low stock binding
  • Small investment

 

Simply increase your product turnover rate (sell the same product again and again), instead of stock building. 

Business model that automatically adapts to your store needs – regardless of the unforeseen emerging challenges

 

  • Day-to-day assortment adjustments
  • Perfect complement to your existing brands
  • Customer thoroughly tested products
  • Business proof in Denmark, Netherland, Germany and Sweden
  • Flexibillity on your terms

FUSION is:

 

  • A family-owned business located in Denmark, that operates all parts of the core business: Research & Development, TestLab, TEMPO! Wind Tunnel®, Performance Lab, Factories, Warehouse, Data/IT, and Sales Team

  • Durable and long-lasting products focused on functionality – developed in collaboration with some of the world’s best pro athletes

  • Products manufactured in our own facilities in Lithuania using fabrics produced in the EU (approximately 50% of which are sourced from Denmark) – and only in exactly the number of units the market demands at any given time.

  • STANDARD 100 by OEKO-TEX® certified products. FUSION certificate number: 20170K1267 AITEX

The best thing about selling Fusion products is that you know for sure that the customer is going to be completely satisfied. It is visibly clear that Fusion product is not only comfortable to wear but has the quality that lasts. That’s something you can guarantee every time.

The Fusion range has products for everyone, Beginner to Pro with good quality that cannot be denied delivering supreme value for money and product performance.

  • Henning Bechmann
  • Henning Bechmann, Sport 24, Skive

The brand features strong standard products within a range that does not constantly change meaning constant expensive write-downs are avoided.

The advantage is that we can always have the right amount of relevant products in stock.

  • Henrik Truelsen
  • HENRIK TRUELSEN, INTERSPORT HORSENS

Customer success concept

Personalized and
data-driven advices
based on AI

 

Stop ordering 6 month in advance. Buy week to week what you need to your store, and our data-driven AI (artificial intelligence) robot will – together with your personal Dealer Success Manager – give you the perfect advices to have the right products in the right time.

 

Never ever too many products and unmanageable stock binding.

Expand your business with FUSION’s alternative business model

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Don’t let pre-orders decide season changes

Change of season when the weather forecast says so

 

With FUSION, you decide from day-to-day when you want to make a change of season in your store. Because you only order what you need on a weekly basis. So when you get close to the turn of the season, you just quietly turn down the summer goods and slowly turn up the winter goods. That is true flexibillity on your terms.

 

Do it easy with a few clicks in the dealer-login, get notified by our AI-robot or have a service-meeting with your personal Dealer Success Manager.

Lets talk business

THE FUTURE OF RETAILING

Insights and Data-driven

With annual purchasing patterns accumulated in our data warehouse and advanced AI planning, we provide you with a better foundation to make the right decisions at the right time.

 

Built to last

No seasonal collections: We focus on enhancing functionality and durability in existing products. Best quality assurance: Crafted in our own facilities in Lithuania using fabrics made in the EU. No overproduction: In 2023, we sold 107% of all produced goods.

Fitting Room Favorite

Experience shows that FUSION is a favorite in fitting rooms across stores. The products typically sell well, with a low return rate of 0.22% annually.

Flexible integrations

Place orders via EDI or CSV files – or use our fast online-platform.

We are your warehouse

You only order the number of units you want, exactly when you need them—meaning no inventory or liquidity binding. We are your central warehouse with fast delivery of the latest, seasonally relevant products.

Educational resources

We are ready to educate every member of your staff when the need is there and i suits you. We want to give them the tools to have success with the customers.

 

Dealer Success Manager

Get your personal DSM who is available on a daily basis and is focused on long-term value-generation for your business.

Virtual Success Manager

Our IT platform watch and acts on your and other customers behaviors and give you personalized automatic advises

Sell One, Buy One

‘SoBo’ – Sell one, buy one: When an item is sold, it’s easy to reorder a new one for next-day delivery. This ensures that the store always has seasonally relevant products, resulting in a high turnover rate with no risk.

FAQ

Contact FUSION

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