Supplier of High Performance Sportswear to independent stores and well-known sports chains.

The new way of retail relationship

FUSION FLOW

FUSION is a Scandinavian high-performance brand specializing in Running, Cycling, Training, Triathlon, and Recharge categories.

With our experience, we believe we can support your success in the retail market.

With our model, you’re no longer dependent on large pre-orders, risks, and long delivery times.

Because your success is our business.

Two runners on a heathland trail in FUSION tops

Scalability

The power to scale

For a start, just bring 4–6 products into play. 4 seasonal tights and complementary tops to have a great start. Then you can expand the range, when you see the success come.

  • Good margins and earnings for you
  • Little capital tied up in stock
  • Small investment

Simply increase your product turnover rate (sell the same product again and again), instead of building stock.

Athlete training on gymnastic rings in a FUSION top

Business model that automatically adapts to your store's needs – regardless of unforeseen challenges

  • Day-to-day assortment adjustments
  • Perfect complement to your existing brands
  • Products thoroughly tested by customers
  • Proven business in Denmark, the Netherlands, Germany and Sweden
  • Flexibility on your terms
Cyclist in an orange FUSION jacket on a forest road at dusk

FUSION is:

  • A family-owned business located in Denmark, that operates all parts of the core business: Research & Development, TestLab, TEMPO! Wind Tunnel®, Performance Lab, Factories, Warehouse, Data/IT, and Sales Team
  • Durable and long-lasting products focused on functionality - developed in collaboration with some of the world’s best pro athletes
  • Products manufactured in our own facilities in Lithuania using fabrics produced in the EU (approximately 50% of which are sourced from Denmark) – and only in exactly the number of units the market demands at any given time.
  • STANDARD 100 by OEKO-TEX® certified products. FUSION certificate number: 20170K1267 AITEX
Runner lying on a track under the words Almost Unfair
The best thing about selling Fusion products is that you know for sure that the customer is going to be completely satisfied. It is visibly clear that Fusion product is not only comfortable to wear but has the quality that lasts. That’s something you can guarantee every time. The Fusion range has products for everyone, Beginner to Pro with good quality that cannot be denied delivering supreme value for money and product performance.
  • Sport 24
  • Henning Bechmann, Sport 24, Skive
The brand features strong standard products within a range that does not constantly change meaning constant expensive write-downs are avoided. The advantage is that we can always have the right amount of relevant products in stock.
  • Intersport
  • Henrik Truelsen, Intersport Horsens

Customer success concept

Personalized and data-driven advice based on AI

Stop ordering 6 months in advance. Buy week to week what you need for your store, and our data-driven AI (artificial intelligence) robot will - together with your personal Dealer Success Manager - give you the perfect advice to have the right products at the right time.

Never again too many products or unmanageable amounts of capital tied up in stock.

Man in a black FUSION top against a wooden wall

Expand your business with FUSION’s alternative business model

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Don't let pre-orders decide season changes

Change of season when the weather forecast says so

With FUSION, you decide from day-to-day when you want to make a change of season in your store. Because you only order what you need on a weekly basis. So when you get close to the turn of the season, you just quietly turn down the summer goods and slowly turn up the winter goods. That is true flexibility on your terms.

Do it easily with a few clicks in the dealer login, get notified by our AI robot or book a service meeting with your personal Dealer Success Manager.

Athlete on parallettes in a sunlit concrete room

Let's talk business

THE FUTURE OF RETAILING

Data-driven insightsWith annual purchasing patterns accumulated in our data warehouse and advanced AI planning, we provide you with a better foundation to make the right decisions at the right time.

Built to lastNo seasonal collections: We focus on enhancing functionality and durability in existing products. Best quality assurance: Crafted in our own facilities in Lithuania using fabrics made in the EU. No overproduction: In 2023, we sold 107% of all produced goods.

Fitting Room FavoriteExperience shows that FUSION is a favorite in fitting rooms across stores. The products typically sell well, with a low return rate of 0.22% annually.

Flexible integrationsPlace orders via EDI or CSV files - or use our fast online-platform.

We are your warehouseYou only order the number of units you want, exactly when you need them—meaning no capital tied up in inventory. We are your central warehouse with fast delivery of the latest, seasonally relevant products.

Educational resourcesWe are ready to educate every member of your staff when the need is there and it suits you. We want to give them the tools to have success with the customers.

Dealer Success ManagerGet your personal DSM who is available on a daily basis and is focused on long-term value-generation for your business.

Virtual Success ManagerOur IT platform watches and acts on your and other customers' behavior and gives you personalized, automatic advice

Sell One, Buy One‘SoBo’ – Sell one, buy one: When an item is sold, it’s easy to reorder a new one for next-day delivery in Denmark, or within 2–3 working days elsewhere. This ensures that the store always has seasonally relevant products, resulting in a high turnover rate with no risk.

FAQ

What kind of products do you make?
We make high performance garments for running, training, cycling, triathlon and recharge designed for those looking for the best possible function during their training sessions.
Where is your production located?
All fabrics in our products are manufactured in the EU, and sewing is carried out in our own facilities in Lithuania.
Where do you come from and who is behind the label?
FUSION is a family-owned business established in 1999 in the Danish city of Aalborg, where our head office, including Research & Development, TestLab, TEMPO! Wind Tunnel®, Performance Lab, Factories, Warehouse, Data/IT, and Sales Team, is still located. In collaboration with some of the world’s best pro athletes, we create durable and long-lasting products focused on functionality, crafted from premium fabrics produced in the EU and sewn in our own facilities in Lithuania.
When do I need to place an order to get started?
The advantage of working with us is that you can begin any time at all. We have no pre-order or assortment requirements. You control when you start, change assortments, range depth etc. We want you to have the flexibility to be able to follow the demand and weather conditions without the risk of having large sums of capital tied up in the wrong goods.
How long does it take to get started?
The time it takes us to set up your login and for you to accept it and place your order. Your products will arrive about 3 days later and you are then ready to get started.
How do you think about the environment?
We aim to make the best use of all resources. That’s why we test in our own lab to achieve high durability and long-lasting wear; our annual return rate is only 0.22%. Dealers’ ongoing orders of small batches, combined with our data-driven AI planning based on demand, mean we don’t overproduce - in 2023, we sold 107% of all items produced. We also minimize transport distances: all fabrics in our products are manufactured in the EU, and sewing takes place in our own facilities in Lithuania.
Aren't your products a little expensive?
We make high quality garments that deliver maximum performance. That said, we're in neither the most expensive segment nor the least expensive. Our quality products not only provide customer-praised high comfort and performance, but also very long-lasting durability.
How do I get the best price?
We value system compliance more than large orders for big sums of money. Therefore, we have a discount system that rewards frequent orders over big volume orders.
Do you have a catalogue you can send?
We have no printed catalogue because of our ever changing assortment and in order not to impact the environment more than necessary. The best way to see our assortment is to visit our website www.fusionworld.com
What am I committing to?
We don't write fixed-term contracts. Because of the system we operate with, our dealers have to be successful if we are to be successful. With this in mind, we invest a great deal in ensuring a successful working relationship. However, if it should fail contrary to expectations, there is nothing standing in the way of ending it directly.
When do you release new collections?
Never is the short answer. We never work with fixed-cycle collections – only with products that we are constantly working to improve. That way the products never go out of fashion or lose customers’ interest. And our dealers do not have to worry if a winter product is not sold come spring, because they can put it back on the shelf next winter and it will still be in demand. In other words, you don't have to put products on sale to make room for new ones.

Contact FUSION

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