This is a proven solution that ensures sports-shops efficient earnings, minimal risk and more satisfied customers.
FUSION is a Scandinavian High Performance brand in the categories Running, Cycling, Training and Triathlon and we have the recipe for your success in the retail market.
We believe it is the future of the retail market and it favors the entire supply chain and specially the stores, rather than the old model, where the stores are subject to large pre-orders, risks and long delivery times.
Your success is our business
For a start, just bring 4-6 products in play. 4 seasonal tights and complementary tops to have a great start. Then you can expand the range, when you see the success come.
The vast majority of retailers who start up with FUSION products are in positive liquidity within 4 weeks, and thereafter there will be positive liquidity subsequently.
Simply increase your product turnover rate (sell the same product again and again), instead of stock building.
The best thing about selling Fusion products is that you know for sure that the customer is going to be completely satisfied. It is visibly clear that Fusion product is not only comfortable to wear but has the quality that lasts. That’s something you can guarantee every time.
The Fusion range has products for everyone, Beginner to Pro with good quality that cannot be denied delivering supreme value for money and product performance.
The brand features strong standard products within a range that does not constantly change meaning constant expensive write-downs are avoided.
The advantage is that we can always have the right amount of relevant products in stock.
Stop ordering 6 month in advance. Buy week to week what you need to your store, and our data-driven AI (artificial intelligence) robot will – together with your personal Dealer Success Manager – give you the perfect advices to have the right products in the right time.
Never ever too many products and unmanageable stock binding.
With FUSION, you decide from day-to-day when you want to make a change of season in your store. Because you only order what you need on a weekly basis. So when you get close to the turn of the season, you just quietly turn down the summer goods and slowly turn up the winter goods. That is true flexibillity on your terms.
Do it easy with a few clicks in the dealer-login, get notified by our AI-robot or have a service-meeting with your personal Dealer Success Manager.
Insights and Data-driven
We give you the opportunity to make the right decisions in the right time through our historical data-warehouse.
Durable and Sustainable
No overproduction and seasonal collections. Just great products with a long life durabillity.
Best in class
Fitting room winners and best sellers. Dont spend time and negative energy on claims and unsatisfied customers.
Place orders via EDI or CSV files – or use our fast online-platform.
We take the responsibility and control by acting as the central warehouse for you allowing you to only order the goods you want at certain moment.
We are ready to educate every member of your staff when the need is there and i suits you. We want to give them the tools to have success with the customers.
Dealer Success Manager
Get your personal DSM who is available on a daily basis and is focused on long-term value-generation for your success.
Virtual Success Manager
Our IT platform watch and acts on your and other customers behaviors and give you personalized automatic advises
Sell One, Buy One
‘SoBo’ – Sell one Buy one, because every time you sell an item, you can simply order another for next day delivery. Sell the same product again and again. High turnover and no risk.
We make high performance garments for Running, Training, Biking & Triathlon designed for those looking for the best possible function during their training sessions.
All our products, from the tiniest thread to the finished product, are made of European materials. The products are sewn and produced at our own factory in Lithuania.
FUSION is a family-owned business established in 1999 in the Danish city of Aalborg, where our head office and warehouse are still located today. The founders are brothers Per and Mads Nissen, who continue to be highly active in the company and in sports.
The advantage of working with us is that you can begin any time at all. We have no pre-order or assortment requirements. You control when you start, change assortments, range depth etc. We want you to have the flexibility to be able to follow the demand and weather conditions without the risk of having large sums of capital tied up in the wrong goods.
The time it takes us to set up your login and for you to accept it and place your order. Your products will arrive about 3 days later and you are then ready to get started.
In terms of the environment, we believe the biggest culprit in retail trade is overproduction, products that don’t last, and production on the other side of the globe. With our system of small orders based on demand and production in Europe with focus on quality, we introduce into the world only those products that are actually needed.
We make high quality garments that deliver maximum performance. That said, we’re in neither the most expensive segment nor the least expensive. Our quality products not only provide maximum comfort and performance, but also maximum durability.
We value system compliance more than large orders for big sums of money. Therefore, we have a discount system that rewards frequent orders over big volume orders.
We have no printed catalogue because of our ever changing assortment and in order not to impact the environment more than necessary. The best way to see our assortment is to visit our website www.fusionworld.se
We don’t write fixed-term contracts. Because of the system we operate with, our dealers have to be successful if we are to be successful. With this in mind, we invest a great deal in ensuring a successful working relationship. However, if it should fail contrary to expectations, there is nothing standing in the way of ending it directly.
Never is the short answer. We never work with fixed-cycle collections – only with products with long lives and long durability. That way the products never go out of fashion or lose customers’ interest. And our dealers do not have to worry if a winter product is not sold come spring, because they can put it back on the shelf next winter and it will still be in demand. In other words, you don’t have to put products on sale to make room for new ones – you can sell all your products at full price.